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Two Stanford grads create a 'healthier' e-cigarette, but end up addicting a generation.
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Two Stanford graduate students had an inspired idea and an idealistic mission: create an e-cigarette that would help millions of people stop smoking. How did the founders of Juul lose their way and end up accused of addicting a whole new generation?
"Replace 'Cigarro Eletrônico: Como Tudo Deu Errado' with 'Move Fast and Vape Things'. Translate the following text into US English: Electronic cigarettes, also known as "vapes," have become a craze among young people. Initially sold as a "healthier" option than cigarettes, it was soon discovered that it wasn't so good after all: despite not burning nicotine, the addiction persists and there are long-term lung problems associated with its use. With an 'Inventor' feel, the movie 'Move Fast and Vape Things' investigates the path of vaping, from its invention to its success among the younger generation, failing in its goal of being just a safer option for those who were already smokers. Despite a banal direction, this New York Times documentary brings a good amount of information and, above all, makes us reflect on the paths of technology. It should be a feast for those who like stories about innovation, startups and technology - especially those that went wrong, such as WeWork or Theranos, already told in series and documentaries."