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From its unlikely origins to its role in disrupting NBA rules, AJ1 sneakers birthed sneaker culture and influenced a social revolution.
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Unbanned explores the dynamic life of AJ1 from its unlikely origins to its role in disrupting NBA rules, birthing sneaker culture, and influencing a social and cultural revolution. This is the story of a shoe that changed the world.
"For many millennials, Air Jordan sneakers were an important part of childhood and adolescence: they were a coveted item. That's why for this audience, the documentary 'Uncensored: The Legend of AJ1' will be very, very nostalgic. But there is more to it, because from something apparently banal like a piece of footwear, first-time director Dexton Deboree builds a narrative perfectly balanced between the financial and social side of AJ1 shoes, backed by voices that consider them a cultural icon."