Broadway Box Office: Tom Hiddleston In ‘Much Ado About Nothing’ Starts Off Strong
Much Ado About Nothing, starring Tom Hiddleston and Hayley Atwell, held its first preview performance last week and played to 100 percent capacity, with the second highest average ticket price on Broadway last week at $238.
The Jamie Lloyd revival, which transferred to Broadway from London, brought in $358,262 in that one performance, and if ticket prices hold, the play could be one of the industry’s highest weekly grossers. The play opens Nov. 19 at the Winter Garden Theatre.
Other Desert Cities was the week’s highest earner with $2.35 million and the week’s highest average ticket price of $301, which is the highest yet for the play starring Julia Louis-Dreyfus, Allison Janney and Joe Keery.
Hamilton was the second highest earner with $2.31 million, followed by Harry Potter and the Cursed Child with $1.63 million, Mj with $1.61 million and The Lion King with $1.56 million. Billy Crystal’s solo show, 860, was the sixth highest-grossing, with $1.35 million,