The story of how Nike landed Michael Jordan for the iconic Air Jordan sneaker line.
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Follows the history of shoe salesman Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball: Michael Jordan.
"Biographical sports drama directed by Ben Affleck (Argo, with performances from Matt Damon, Viola Davis, Chris Tucker, Jason Bateman and Affleck himself. Air: The Story Behind the Brand is, as its title suggests, the story of how a struggling Nike was able to attract Michael Jordan to the historic deal that gave rise to today's million-dollar Air Jordan sneaker line. In the director's chair, Affleck shows undeniable skill in extracting an interesting and even humorous story from an anecdote that doesn't deal with much more than executives trying to close a coveted contract. Michael Jordan himself - absent for practically the entire movie - is portrayed as a mythical figure, drawing greater attention to the ordinary men and women of the story."