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A Black brewer challenges industry norms, striving to reshape America's craft beer landscape against a backdrop of cultural heritage.
Hint: In a race across the US heartland, a red car discovers the true meaning of friendship.
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Craft beer generates tens of billions of dollars annually for the US economy. Despite beer's Egyptian and African heritage, these traditions have been mostly forgotten and are rarely found in American brewing culture. Today, Black-owned breweries make up less than 1% of the nearly 9,000 breweries in operation. Eager to shift the historical perception of who makes and drinks beer, Black brewers, brand owners and influencers across the country are reshaping the craft beer industry and the future of America's favorite adult beverage.
