Trailer
Why watch this film?
This movie, debuting as director from actress Eva Longoria (Desperate Housewives), tells one of the most well-known stories of Latinos reaching the "American Dream": Richard Montañez, inventor of the world-famous Flamin' Hot Cheetos. As a biopic, Flamin' Hot is like the titular snack: it may have a lot of calories and little nutritional value, but it's certainly interesting and fun as a story. On the other hand, fans of success stories in business and marketing brought to the screen (like Air: The Story Behind the Logo) will definitely find something they'll like here.
Filmelier
Our suggestions
Plot summary
This is the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.
To share
Do you want to watch something different?
Watch full movies now!
Press play and be surprised!
Where to watch?
Available at home